Evidently, this is not my idea. But I made some adjustments to it and that is what I want to present here.
The data A1:G8:
The data A1:G8:
| Boston Consulting Group Matrix | ||||||
| Products | Market growth | Market Size | Share | Market Share | Market Share Largest Competitor | Relative Market Share |
| Product1 | 3% | € 10.000.000 | 9% | 14% | 32% | 0,44 |
| Product2 | 5% | € 20.000.000 | 19% | 22% | 13% | 1,69 |
| Product3 | 14% | € 15.000.000 | 14% | 51% | 25% | 2,04 |
| Product4 | 17% | € 40.000.000 | 37% | 12% | 26% | 0,46 |
| Product5 | 7% | € 12.000.000 | 11% | 15% | 28% | 0,54 |
| Product6 | 4% | € 10.000.000 | 9% | 24% | 34% | 0,71 |
You can also download the file bcgm.zip through this link:
https://drive.google.com/folderview?id=0B7HgkOwFZtdZVmhRQUZFM28yc1U&usp=sharing
https://drive.google.com/folderview?id=0B7HgkOwFZtdZVmhRQUZFM28yc1U&usp=sharing
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